Walking into Royal Peasantry’s Asheville store is a sensual experience – if not supernatural. This magical boutique resembles a fantastic hybrid of costume shop, Victorian haberdashery, elven temple and Amazonian arms room. Every guest is greeted warmly and pampered upon entering. Every square inch of this cozy fashion hub is decorated with variety of textures, and patterns. Shelves and racks are filled with mysterious accoutrements and accessories reminiscent of a thousand exotic styles. Its beyond eye candy and seems to transport you to a world of fantasy and danger reminiscent of the styling of Tim Burton, Guillermo Del Toro, Dark Crystal, Lakota ritual clothing, Malcolm McClaren & Siouxsie and the Banshees and yes…the entire darkly decadent Victorian Era come to mind when entering this Lexington Avenue cornerstone.
Sense of Royal Style
Danielle Miller, proprietress of Royal Peasantry and her team of designers, are sought after for their steam-punk, feather-n-leather, and retro expressive sense of style. Their in-house craftsmanship is steeped with a passion for old world techniques – cutting, dying, trimming, fabrication and printing are all done by hand.
Danielle, conceived More than Mammal Inc. 1999 , in a brief encounter with Cleveland Ohio. Her infatigueable desire to up-cycle exotic materials into beautiful pieces of art as fashion succeeds brilliantly.
Upcycling Excess
Upcycling is the process of using excess materials that have already been manufactured. For Danielle and her More than Mammal design line, thousands of pieces of discarded clothing, leather, feathers, and exotic decorative elements have been brought back to life back into custom artistic garments. This business is both beautiful and sustainable. Royal Peasantry is entering a new stage of maturity and seeking patient capital to take the brand and operation to the next level. Strange and magical fashion rooted in primitive tribalism is one of the factors that keeps the pulse of our relationship with nature alive. It has been a strong theme in American underground designers and around the world. Danielle has kept this tradition alive with high end production values – yet affordable for those of us who are not celebrities, nor rockstars and yet who still wish to live on the wild side.
